Peter, I supposed there is no denying that they do target kids and by no means do I condone this but at the same time my argument would be that parents should restrict how often they go to McDonalds etc. When I was younger my mum and dad used to take me to McDonalds as a treat, not as an everyday supplement to proper food; this is half the problem. Alot of parents substitute McDonalds for a 'normal' meal either due to time constraints or just because they are plain lazy. For a single bloke, sharing a house, who works long hours and because I'm a bit of a jobs worth, most weekends, I still eat pretty healthily. Yes I do buy fast food but only on the odd occasion when I really can't be bothered to cook.I would imagine that in China fast food places are a bit of a novelty and we all know that people often over indulge in new concepts, I would imagine that fast food is no different. Your point about advertising I would probably have to agree with but ultimately fast food, just like cigs and alcohol is a choice; admitedly I indulge in all 3 vices but am aware of the risks (which might make it worse than not!)